See the best days and times to post on Instagram, Facebook, X, LinkedIn, TikTok, YouTube and Pinterest — based on engagement data.
The question "when should I post?" has a real answer, but it is not one number. Engagement varies by platform, by day of the week, by industry, by geography and by audience. What the research can tell you is the average: across millions of accounts, these are the windows where engagement tends to be highest. This page collects those averages from the Sprout Social, Hootsuite and Later annual reports — the three most widely cited sources — and shows them by platform and by day.
The data covers seven platforms — Instagram, Facebook, X (Twitter), LinkedIn, TikTok, YouTube and Pinterest — with a peak time per platform and a day-by-day breakdown. Notes flag the caveats that matter: on TikTok, the algorithm matters more than the clock; on LinkedIn, weekends consistently underperform; on X, a breaking news event overrides any schedule. YouTube is different from the rest because publishing two to three hours before peak viewing works better than publishing at the peak itself.
These times are averages, not prescriptions. Your audience is not average — it has its own time zone, its own browsing habits and its own content preferences. Every platform offers an analytics dashboard with your actual audience activity by hour and by day, and that data is always better than a general recommendation. Use this page as a starting point, then let your own numbers refine it.
The research reports are typically based on US time zones. Adjust for your audience's location.
Because LinkedIn's audience is primarily professional and browses during work hours. Posting on Saturday reaches a fraction of the weekday audience.
Use them as a starting point. Your platform's own analytics dashboard shows when your specific audience is active — that data is always more relevant than a general average.
The source reports are published annually. The review date at the bottom of the page shows when this table was last checked.
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