Psychological Pricing

See how different price endings affect perceived value.

How to use

  1. Enter a base price for your product or service.
  2. Browse the generated price endings — charm prices (R$ 9,99), round prices (R$ 10,00), prestige prices (R$ 10) and odd prices (R$ 9,97).
  3. Pick the ending that matches your positioning: charm for value perception, round for premium, prestige for luxury.

About this tool

Psychological pricing uses the left-digit effect: consumers perceive R$ 9,99 as significantly cheaper than R$ 10,00, even though the difference is one cent. This tool generates common pricing endings so you can compare how each one looks and feels.

Charm pricing (ending in 9) works best for value-oriented products. Round prices (ending in 0) signal quality and simplicity. Prestige pricing (dropping the cents entirely) is used by luxury brands.

The effect is well-documented in retail but less predictable in B2B or subscription pricing. Test different endings with your audience before committing — a simple A/B test on the pricing page often reveals which ending converts better.

Frequently asked questions

Does my data leave my browser?

No. Everything runs locally in JavaScript on your device — nothing is transmitted or stored.

Can I use the result commercially?

Yes. The output is generated locally in your browser and is yours to use however you like — commercially or otherwise.

Does the tool work offline?

Once the page loads, yes — all processing happens in JavaScript on your device, with no server calls.

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