Estimate how much to charge for a sponsored post based on followers and engagement.
Estimates how much a content creator should charge for a sponsored post, story or video based on follower count and engagement rate. The calculation uses CPM (cost per thousand impressions) benchmarks typical of the Brazilian influencer market.
Engagement rate matters more than raw follower count — a 10K account with 8% engagement often commands a higher CPM than a 500K account with 0.5%. The tool reflects this by weighting the price range toward engagement.
These are market averages, not fixed prices. Factors like niche (finance and health pay more than lifestyle), content exclusivity, usage rights and campaign duration all shift the real number. Use the estimate to anchor a negotiation, not to close one.
No. Everything runs locally in JavaScript on your device — nothing is transmitted or stored.
Yes. Paste your follower count and engagement rate, get a price range instantly — no login required.
Once the page loads, yes — all processing happens in JavaScript on your device, with no server calls.
Vai.la turns any URL into a short link with click statistics, QR Code and your own biolink.
Vai.la is not responsible for how the tools are used or for decisions made based on their results.