Traffic Budget Calculator

Multiply clicks by CPC for ad budget.

How to use

  1. Enter the number of clicks you need to reach your conversion or lead target.
  2. Set the average cost per click (CPC) from your ad platform.
  3. Optionally enter the expected CTR to see how many impressions the campaign needs.

About this tool

Paid traffic budgeting starts with a simple multiplication: clicks × CPC = budget. This tool does the arithmetic and, when you add the CTR, also shows the impressions required and the effective CPM.

The CPC varies by platform, industry and targeting. Use the average CPC from your last campaigns as the input, or check benchmark reports for your niche.

This is the gross media budget — add management fees, creative production costs and platform taxes (e.g. ISS on Google Ads invoiced in Brazil) to get the real total cost.

The formula

Budget = Target conversions × CPA. Alternatively: Budget = (Clicks needed) × CPC, where Clicks = Conversions ÷ Conversion rate.

Frequently asked questions

Does my data leave my browser?

No. Everything runs locally in JavaScript on your device — nothing is transmitted or stored.

Is this financial advice?

No. This is an educational tool for estimates only. Real financial decisions depend on fees, taxes and personal circumstances — consult a qualified professional.

Which official tables does the tool use?

The tool uses the latest publicly available rates and tables. You can verify the values against the official sources linked on the page.

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