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Lead Goal Calculator

Work backwards from revenue to find leads needed.

How to use

  1. Enter your monthly revenue target and the average ticket (revenue per sale).
  2. Set your funnel conversion rate — the percentage of leads that become paying customers.
  3. See how many leads and sales your funnel needs to hit the revenue target.

About this tool

Working backwards from a revenue target is the fastest way to size a marketing budget. This tool divides the target by the average ticket to find the number of sales, then divides by the conversion rate to find the leads needed.

If you know your cost per lead (CPL), multiply it by the leads figure to get the required marketing budget. This closes the loop from revenue goal to ad spend.

The conversion rate is the most sensitive input — a small improvement in conversion (e.g. 2% to 3%) cuts the leads needed by a third. Invest in conversion rate optimisation before scaling ad spend.

The formula

Leads needed = Target conversions ÷ Conversion rate. Budget = Leads × Cost per lead. Impressions = Clicks ÷ CTR.

Frequently asked questions

Does my data leave my browser?

No. Everything runs locally in JavaScript on your device — nothing is transmitted or stored.

Is this financial advice?

No. This is an educational tool for estimates only. Real financial decisions depend on fees, taxes and personal circumstances — consult a qualified professional.

Which official tables does the tool use?

The tool uses the latest publicly available rates and tables. You can verify the values against the official sources linked on the page.

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