Calculate email marketing return on investment.
Email marketing consistently delivers the highest ROI of any digital channel — industry benchmarks hover around 3,600% (R$ 36 returned for every R$ 1 spent). This tool calculates your actual ROI so you can compare against the benchmark.
The calculation is (revenue − cost) ÷ cost × 100. Include all costs — not just the platform subscription, but also the time your team spends writing, designing and segmenting.
A negative ROI means the campaign cost more than it earned. Before cutting email, check whether the attribution model is capturing all conversions — email often assists sales that close on other channels.
ROI = (Revenue − Cost) / Cost × 100%. Revenue = Sends × Open Rate × Click Rate × Conversion Rate × Average Order Value.
No. Everything runs locally in JavaScript on your device — nothing is transmitted or stored.
No. This is an educational tool for estimates only. Real financial decisions depend on fees, taxes and personal circumstances — consult a qualified professional.
The tool uses the latest publicly available rates and tables. You can verify the values against the official sources linked on the page.
Vai.la turns any URL into a short link with click statistics, QR Code and your own biolink.
Vai.la is not responsible for how the tools are used or for decisions made based on their results.